17 Underrated Southern Cities to Move to Now—Before They Become the Next Big Thing
The American South has long been known for its hospitality, warm weather, and rich culture. In recent years, several Southern cities have quietly transformed into vibrant, livable destinations with growing job markets, thriving arts scenes, and unique local charm. If you’re considering relocating, now might be the perfect time to make your move—before these hidden gems become the next big thing.
1. Greenville, South Carolina
With a bustling downtown, scenic parks, and a strong food culture, Greenville offers big-city perks with a small-town feel. Falls Park on the Reedy and the Swamp Rabbit Trail make it a haven for outdoor enthusiasts, while its affordability attracts families and young professionals alike.
2. Chattanooga, Tennessee
Nicknamed the “Scenic City,” Chattanooga is surrounded by stunning natural beauty. It’s perfect for adventure lovers with activities like hiking, rock climbing, and paddleboarding. Thanks to a thriving tech scene, Chattanooga is becoming a hotspot for startups.
3. Savannah, Georgia
Known for its historic charm and moss-draped oaks, Savannah offers a laid-back lifestyle paired with vibrant arts and culinary scenes. The cost of living is relatively low, making it an attractive option for creatives and retirees alike.
4. Asheville, North Carolina
Asheville is already a favorite for its craft breweries, Blue Ridge Mountain views, and eclectic culture. Its lively downtown and welcoming community make it ideal for artists and nature lovers.
5. Fayetteville, Arkansas
Fayetteville boasts a booming economy fueled by the University of Arkansas and nearby corporate giants like Walmart. Its thriving arts and music scenes, combined with access to the Ozarks, make it a hidden gem for relocation.
6. Oxford, Mississippi
This charming college town combines Southern hospitality with a literary twist, thanks to its connection to William Faulkner. Oxford is home to thriving bookstores, live music venues, and a surprisingly cosmopolitan dining scene.
7. Mobile, Alabama
With its coastal charm, Mobile offers a rich history and a lively Mardi Gras tradition. Affordable housing and proximity to the Gulf of Mexico make it an appealing option for those seeking a slower pace of life.
8. Charleston, South Carolina
While Charleston is no secret, it’s still a haven for those seeking a mix of history, stunning architecture, and world-class dining. Its growing tech industry and access to beautiful beaches make it a great place to live.
9. St. Augustine, Florida
The oldest city in the U.S., St. Augustine is a delightful mix of history and coastal living. Its cobblestone streets, Spanish architecture, and pristine beaches attract retirees and remote workers looking for a serene lifestyle.
10. Bentonville, Arkansas
What was once a sleepy town has become a cultural hotspot, thanks to the Crystal Bridges Museum of American Art. Bentonville’s bike trails, community feel, and growing economy make it a great place for families.
11. Athens, Georgia
This college town is more than just the University of Georgia—it’s a hub for live music, craft beer, and Southern charm. Athens’ low cost of living and vibrant cultural scene make it a popular choice for young professionals.
12. Johnson City, Tennessee
Nestled in the Appalachian Mountains, Johnson City offers outdoor adventure, a growing downtown, and affordability. It’s quickly gaining attention for its community feel and quality of life.
13. Lexington, Kentucky
Known as the Horse Capital of the World, Lexington blends a historic downtown with rolling bluegrass landscapes. It’s a great spot for equestrian enthusiasts and bourbon lovers alike.
14. Gulfport, Mississippi
Gulfport offers beautiful beaches, a relaxed vibe, and a low cost of living. Its redevelopment following Hurricane Katrina has brought new energy to this coastal gem.
15. Fredericksburg, Texas
Famous for its German heritage and thriving wine industry, Fredericksburg offers a unique blend of culture and charm. Its proximity to Austin and San Antonio makes it an attractive option for those seeking a quieter lifestyle.
16. Natchitoches, Louisiana
This quaint town is like stepping into a Hallmark movie with its picturesque downtown and annual Christmas Festival. Natchitoches offers small-town charm and a strong sense of community.
17. Waco, Texas
Thanks to Chip and Joanna Gaines, Waco has become synonymous with Southern charm and home renovations. Beyond Magnolia Market, Waco offers a thriving arts scene, affordable housing, and a central location between Dallas and Austin.
